Standard Project

Hook

Max drei Zeilen Intro

Reading time about 3 min.

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Start: February 2015

Timeline: 3 months

Agency: Eyecatcher AG - Zurich

Client: Mercedes-Benz Switzerland Ltd. is a national subsidiary company of Daimler Ltd. in Stuttgart. As a sales and marketing company, they represent the Daimler brand Mercedes-Benz.

Services: Host and User Interviews, Tech. Research, UX-Research, Ideation, Gamification, Interaction-Design, Prototyping, GUI and UI Design, Visual Design, Art, Motion-Design, Photography and Image Compositing, Video Editing, HMTL, JS, …

Platform: Native iPad Application + Apple TV

The challenge

Max. 2 Zeilen HMW, Frage

3-4 Zeilen Problem Beschreibung.

The Result

Max. 2 Zeilen Erfolgsmeldung

3-5 Zeilen - Beweiräucherung

Additional:

Optional wenn was gibt

My Role in the Project

Lead Interaction Designer

3-4 Zeilen über meine Rolle im Projekt oder Agentur

Team: Oliver Pell (Consultant), Gerd Moser (Development), myself (Design)

Tools: Fireworks, Illustrator, Photoshop, Premiere, After Effects, Omni Graffle, Keynote

In short, the design process

Re-Think the done.

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Rather than starting from zero, we analyzed existing applications that no longer met the client’s needs. We interviewed hosts, capturing their insights, pain points, and ideas for enhancing conversations. Their perspective shaped our approach.

From the beginning, we prioritized early prototyping, bringing in honest, unbiased users to test, challenge, and refine our concepts—ensuring real impact from day one.

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