What if getting a job felt as easy as entering a tram?

This project shows how culture and simplicity turned a hiring challenge into a success story.

Agency: Xeit AG – Online Marketing und Social Media Agentur in Zürich

Client: Kinderspital Zürich (KISPI)

Timeline: Okt. 2015 – Feb. 2016

Services: Tech. Research, UX-Research, Ideation, Interaction-Design, UI Design, Graphic Design, Prepress, Image Compositing

Platform: Multichannel Campaign, Web – Mobile First, YouTube, Facebook, Google, Offline Kampagne

The job to be done

How might we hire 30 nurses fast?

Traditional job ads were too slow and impersonal. Recruitment agencies were no option.

The challenges:

Create a recruiting experience that moves quickly and makes culture visible.
Deliver digital implementation within a tight timeline while the agency focuses primarily on the multi-channel campaign.
Navigate complex stakeholder management across multiple involved departments.
Balance multiple parallel agency projects with diverse implementation focuses.

The Result

Culture and speed filled every open position

15 seconds for the applications, a call within 42 hours, a conversation, and the rest is family history.

«The KISPI-Spirit is for real» Applicant voices

A radically simple, mobile-optimized funnel plus authentic insights into the «Kispi Spirit» Generated 334 applications in four months – almost four times more than the year before.

4x more applications than 2015
> 3 Million Impressions in 4 Months

My Role in the Project

Art Director & Interaction Designer

I designed all on- and offline interactions and visuals – from online advertising and social media to print production for the offline campaign. My focus: keep it simple – mobile first, push for fast personal contact, and let the narrative of the «Kispi Spirit» shine through. None of this would have been possible without the close collaboration and willingness of the Kispi HR team.

Team: Sonja Auf der Maur (HR-Kispi), Désirée Nater (HR-Kispi), Thomas Lercher (PL), Simon Kunzler (GL), Me

Tools: Adobe XD, InDesign, Illustrator, Photoshop

In short, the design process

Bringing the Kispi Spirit to life

Captured the essence of the Kispi Spirit through workshops focused not only on values but on real behaviors.
Sharpened the concept through several iterations and close collaboration across teams.
Spanned the experience across multichannel touchpoints and prepared a smooth landing with fast personal impact.

Design Decisions that Matter

Direct and fast personal contact as the key driver

Fast response times: HR called back within 48 hours
Lowest possible barrier to entry: a simple, mobile-optimized application form
A 15-second application – easier than ever before in the entire industry

Final Design

Omnipresent and real

Campaign Key-Image you?

Key-Image Kispi Spirit

Mobile-First Responsive Design

Responsive application form

Online Advertising Campaign – Standard Google Ads

Extended Campaign Materials

Campaign Material (Facebook, Postcard, Placemat, Advertising Worlds Tram)

Trade fair and promotional stand

Key learning

Culture and simplicity beat conventional ads

Culture differentiates – the “Kispi Spirit” worked stronger than any headline.
Less friction and faster contact created trust and higher efficiency.
An omnichannel presence, encompassing both online and offline channels, enhanced reach and credibility.

Take away