creative-journey

42 years of

Creative Experiences

42 years, I chose creativity—again and again. A profession, a passion, a language of expression. It is a journey of soaring heights, humbling lows, ideas celebrated, and ambitions tested. The spark remains through every challenge, triumph, and reinvention: the unwavering pursuit of making, shaping, and inspiring.

August 2023 – to present

Freelancer

Knowledge Lab (UX/UI Support)
Bronco Art – Graphic Design
FocusMedia – Coaching

June 2022 – June 2023

UI/UX Designer – Freelance Contractor

Luzerner Kantonalbank (Valtech / SThree)

Fixed-term, 2 * 6 months, Valtech resigned from the mandate

June 2021 - May 2022

Freelancer

Some Visual Designs
Google UX Professional Certificate

August 2019 – May 2021

Design Lead – UI/UX Designer

PXL Vision AG – ETH Spin-Off for AI/ML-based identity verification

Customers: SwissID, Salt., Mobility, Quickline, …

The design team got outsourced to Germany

April 2016 – June 2019

Head of Creation – Interaction Designer

Xeit GmbH – Agency for digital marketing and conversations

Customers: ZKB, EWZ, Siemens, BAG, MIGROS, Adecco, AXA, Ovomaltine, Bell, Haelg, Engie, Graubünden Tourism, got2be …

Layoff due to internal restructuring.

August 2015 – March 2016

Freelancer

LAAXOPEN Snowboard World Cup - Event Branding
Stöckli Packaging Design

November 2012 – August 2015

Head of Creation – Interaction Designer

Eyecatcher AG – Agency for large-scale digital experiences and installations

Customers: SWISS, ZKB, Salt (Orange), FZAG, Mercedes-Benz, Helsana …

Termination due to financial problems and later closure of the business.

March 2012 – September 2012

Head of Creation/ Production – Senior Art Director

Plan.Net Suisse – Agency for digital relevance

Customers: Coop (all labels), Volkswagen Switzerland, BSH, BMW, Schindler, Sunrise …

I quit because of different values in team collaboration

April 2011 – January 2012

Digital Art Direction

Blue Spirit Communications AG

Customers: Orange, SBB, Spirella, Kuoni, Automobil Club Schweiz, Chevrolet Schweiz AG, Araldit …

Layoff and dissolution of the web department

October 2010 – March 2011

Freelancer

“Der Zuspieler” - Exhibition and live performance
Valser Stein, Truffer AG
Scholz&Friends, JvM Limmatt
Schweizer Jungenherbergen (SJH) - My Hostel Dance

September 2008 – September 2010

Digital Art Direction

Publicis Modem

Customers: Swiss International Airlines, Swisscom, UBS, Die Post, Post Finance, Nestlè, Findus, Sprüngli …

After purchasing an external development agency, all existing team members were laid off.

April 2007 – August 2008

Freelancer

YOUME.net – The first Swiss Social Media Platform.
Entertainment360 – Multimedia Community Concept
VIVA Switzerland – Community

Fixed-term contract - The YOUME project was canceled

January 2006 – March 2007

Hybrid Designer

ThutundKnupp AG – now just undKnupp

Customers: Microsoft, IBM, Emmi, Landolt Arbenz, Stuart Weitzman, Au Lac Immobilien

Team reduction due to the separation of business partners

June 2005 – December 2005

Designer

Aroma Production AG

Customers: Microsoft, CSS, SWISS international airlines, Nike,…

Fixed-term contract (Internship)

July 2003 – May 2005

Freelancer

Flausen.ch – Lecture series "Speak out your idea" (2005 – 2007)
AKUA – Karls kühne Gassenshow, St. Triphon (2004)
IMM cologne – D3 Design Talents (2004 – 2008)
N’TISCH –Initiative (2004 – 2006)
NIKE spiritroom Berlin (2005)
PIT GREEN – Microgolf (2003 – 2021)

June 2002 – June 2003

ICT Trainer – Teacher

BVS Freienbach Freienbach

Limited-term project

April 2001 – May 2002

423 Freelance Experience Designer

O’Neal SB-JAM (2001 – 2002)
Bluewin Flysession – Snowboard In-Cityevent (2001 – 2002)
Freelance Graphic and Web Designer
Live Visual Artist – Optigger
Imaculix – Motion-Designer, Cutter, DVD producer

April 1997 – March 2001

Web Designer – Head of the Design Unit

1) gravity websolutions – MMI SpinOff
MMI – Freelance

Customers: Deutsche Bank, SIX Swiss Exchange, Eurex Exchange, EEX European Energy Exchange, Chicago Board of Trade, Schmidt Bank, alaCasa …

Liquidation due to failed management buyout (DOT.com – Bubble)

November 1996 – April 2000

Freelancer focused on Web

Freelance Graphic & Web Designer
SB-JAM Davos (1998 – 2000)
Technical Director – ISA International Snowboard Association (1997 – 1999)

Professional Reorientation

Immigration to Switzerland

After leaving Germany and spending about 10 years studying Snow and Design Studies, exploring living in Austria and Italy, traveling through the rest of Europe, and visiting the United States, Canada, and Alaska, the love pushed me to Switzerland.

August 1983 – November 1996

Freelancer & Creative-Vagabond

Opinion Leader (Duotone, Matador, Airwalk, Ortofox, Level, Arnett) (1992 – 2002)
TUBE Pipe and Funpark Constrictions (1992 – 2002)
Trend Scout (1992 – 1996)
Model and Action Actor (1991 – 1996)
Production Assistant and Location Scout (1992 – 1995)
Snowboard Designer (1992 – 1996)
Shop Designer (1989 – 1994)
Snowboard Instructor – DSDV Teaching Team (1989 - 1993)
Graphic and Digital Design (1986 – )
Draftsman and Architecture Visualization (1983 – 1991)
Graffiti & Street Artist (1983 – )

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