42 years of
Creative Experiences
42 years, I chose creativity—again and again. A profession, a passion, a language of expression. It is a journey of soaring heights, humbling lows, ideas celebrated, and ambitions tested. The spark remains through every challenge, triumph, and reinvention: the unwavering pursuit of making, shaping, and inspiring.
August 2023 – to present
Freelancer
June 2022 – June 2023
UI/UX Designer – Freelance Contractor
Fixed-term, 2 * 6 months, Valtech resigned from the mandate
June 2021 - May 2022
Freelancer
August 2019 – May 2021
Design Lead – UI/UX Designer
Customers: SwissID, Salt., Mobility, Quickline, …
The design team got outsourced to Germany
April 2016 – June 2019
Head of Creation – Interaction Designer
Customers: ZKB, EWZ, Siemens, BAG, MIGROS, Adecco, AXA, Ovomaltine, Bell, Haelg, Engie, Graubünden Tourism, got2be …
Layoff due to internal restructuring.
August 2015 – March 2016
Freelancer
November 2012 – August 2015
Head of Creation – Interaction Designer
Customers: SWISS, ZKB, Salt (Orange), FZAG, Mercedes-Benz, Helsana …
Termination due to financial problems and later closure of the business.
March 2012 – September 2012
Head of Creation/ Production – Senior Art Director
Customers: Coop (all labels), Volkswagen Switzerland, BSH, BMW, Schindler, Sunrise …
I quit because of different values in team collaboration
April 2011 – January 2012
Digital Art Direction
Customers: Orange, SBB, Spirella, Kuoni, Automobil Club Schweiz, Chevrolet Schweiz AG, Araldit …
Layoff and dissolution of the web department
October 2010 – March 2011
Freelancer
September 2008 – September 2010
Digital Art Direction
Customers: Swiss International Airlines, Swisscom, UBS, Die Post, Post Finance, Nestlè, Findus, Sprüngli …
After purchasing an external development agency, all existing team members were laid off.
April 2007 – August 2008
Freelancer
Fixed-term contract - The YOUME project was canceled
January 2006 – March 2007
Hybrid Designer
Customers: Microsoft, IBM, Emmi, Landolt Arbenz, Stuart Weitzman, Au Lac Immobilien
Team reduction due to the separation of business partners
June 2005 – December 2005
Designer
Customers: Microsoft, CSS, SWISS international airlines, Nike,…
Fixed-term contract (Internship)
July 2003 – May 2005
Freelancer
June 2002 – June 2003
ICT Trainer – Teacher
Limited-term project
April 2001 – May 2002
423 Freelance Experience Designer
April 1997 – March 2001
Web Designer – Head of the Design Unit
Customers: Deutsche Bank, SIX Swiss Exchange, Eurex Exchange, EEX European Energy Exchange, Chicago Board of Trade, Schmidt Bank, alaCasa …
Liquidation due to failed management buyout (DOT.com – Bubble)
November 1996 – April 2000
Freelancer focused on Web
Professional Reorientation
Immigration to Switzerland
After leaving Germany and spending about 10 years studying Snow and Design Studies, exploring living in Austria and Italy, traveling through the rest of Europe, and visiting the United States, Canada, and Alaska, the love pushed me to Switzerland.
August 1983 – November 1996
Freelancer & Creative-Vagabond
Collaborate
… SOON
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