42 years of
Creative Experiences
42 years, I chose creativity—again and again. A profession, a passion, a language of expression. It is a journey of soaring heights, humbling lows, ideas celebrated, and ambitions tested. The spark remains through every challenge, triumph, and reinvention: the unwavering pursuit of making, shaping, and inspiring.
August 2023 – to present
Freelancer
Knowledge Lab (UX/UI Support) Research, documentation, and design—shaping the foundation for an LLM Compliance Banklet. I explored key principles, captured insights, and developed a token-based design system from concept to functional prototype. We created a solid base for the next phase through close collaboration with the development team.
Bronco Art – Graphic Design June 2022 – June 2023
UI/UX Designer – Freelance Contractor
Luzerner Kantonalbank (Valtech / SThree) - Implementation of a LUKB cross-application design system in Figma.
- Creation and execution of Figma workshops.
- Independent and close collaboration with internal and external stakeholders during the design process.
Fixed-term, 2 * 6 months, Valtech resigned from the mandate
June 2021 - May 2022
Freelancer
Google UX Professional Certificate - Research and documentation of insights and principles for the future development of an LLM Compliance Banklet.
- Concept, design of the user interface as well as functional prototyping for the creation of a token-based design system.
- Close collaboration and exchange with the development team
August 2019 – May 2021
Design Lead – UI/UX Designer
PXL Vision AG – ETH Spin-Off for AI/ML-based identity verification - Conducting UX research, user interviews, and usability tests in online identity verification.
- Design of all PXL Vision products, Mobile App, Responsive SaaS Portal, and Web Apps for online identity verification, manual data validation, and ML-data annotation, including the building of the overarching PXL Design and Wide-Label themes.
- Create and program functional prototypes with the possibility of data entry and video feedback in ProtoPie.
Customers: SwissID, Salt., Mobility, Quickline, …
The design team got outsourced to Germany
April 2016 – June 2019
Head of Creation – Interaction Designer
Xeit GmbH – Agency for digital marketing and conversations - Creative leadership of new business projects, pitches. Won 9 new clients and prevented the departure of 2 major clients.
- Conception and creation of user-centered mobile and desktop applications as well as social media campaigns for SMEs and companies.
- Development of responsive design systems, style guides, and templates for social media campaigns as well as asset management.
Customers: ZKB, EWZ, Siemens, BAG, MIGROS, Adecco, AXA, Ovomaltine, Bell, Haelg, Engie, Graubünden Tourism, got2be …
Layoff due to internal restructuring.
August 2015 – March 2016
Freelancer
LAAXOPEN Snowboard World Cup - Event Branding - Creation of event branding, DTP of all communication tools
- Creation and post-production of 3D event animation for live TV
- Concept and design LAAXOPEN trophy
- Concept, design and illustration of an anniversary product packaging
November 2012 – August 2015
Head of Creation – Interaction Designer
Eyecatcher AG – Agency for large-scale digital experiences and installations - Creative Lead in the agency's repositioning and re-design, winning 5 new clients and increasing customer loyalty.
- Conceptualizing and developing interactive, sensor-based multi-device installations, corporate websites, and web specials.
- Development, construction and user-testing of functional prototypes for interactive installations.
- Management and coaching of a 5-person design team, close collaboration with stakeholders and external partners.
Customers: SWISS, ZKB, Salt (Orange), FZAG, Mercedes-Benz, Helsana …
Termination due to financial problems and later closure of the business.
March 2012 – September 2012
Head of Creation/ Production – Senior Art Director
Plan.Net Suisse – Agency for digital relevance - Creative-Lead, conception and creation of New Business and Pitch concepts, winning 3 new customers.
- Conception, development and design of digital brand experience.
- Quality management and assurance of the creative output.
- Development of interactive online banners and special formats in cooperation with Swiss providers.
Customers: Coop (all labels), Volkswagen Switzerland, BSH, BMW, Schindler, Sunrise …
I quit because of different values in team collaboration
April 2011 – January 2012
Digital Art Direction
Blue Spirit Communications AG - Creation of New Business, pitch concepts, professional support of existing customers for Web and Mobile applications, and acquisition of 4 new customers.
- Development of internal digital design processes.
- Close collaboration with internal and external stakeholders and development and publishing teams.
Customers: Orange, SBB, Spirella, Kuoni, Automobil Club Schweiz, Chevrolet Schweiz AG, Araldit …
Layoff and dissolution of the web department
October 2010 – March 2011
Freelancer
“Der Zuspieler” - Exhibition and live performance Installation – How do children perceive theatre?
In collaboration with Company Kopfstand and Peter K. Fry in
cooperation with the Zurich University of the Arts, Zurich University of Education, Canton of Zurich Department of Education, School&Culture Division.
- Experience concept, installation design, graphic design, DTP
- Project, production management
- Development and presentation of an innovation concept with a focus on digitisation, new technologies and cooperation opportunities.
- Curating and collaboration with international designers, artists and materials researchers.
Scholz&Friends, JvM Limmatt - Conceptual and design support for several pitch concepts.
- Implementation of pitch visuals, illustration, 3D graphics and web prototypes
Schweizer Jungenherbergen (SJH) - My Hostel Dance - Co-Creation of the Campaign Concept with SJH, Real01
- Video and Campaign Production in close collaboration with 7 Dollar Taxi and Real01
- Regie, DoP and Cut as Postproduction of the a Hero-Clip and 4 Dance Episodes in collaboration with Myrto (Subsonic)
September 2008 – September 2010
Digital Art Direction
- Consultation and support of existing customers, design of digital brand experiences and cross-media campaigns.
- Development and design of internal tools and platforms for the analysis of brand experiences and publication of new web trends.
- Close collaboration with internal and external stakeholders and development and publishing teams.
Customers: Swiss International Airlines, Swisscom, UBS, Die Post, Post Finance, Nestlè, Findus, Sprüngli …
After purchasing an external development agency, all existing team members were laid off.
April 2007 – August 2008
Freelancer
YOUME.net – The first Swiss Social Media Platform. Research project in cooperation with Ringier AG, Freeflow AG and 4 Screen AG.
- Creative Lead in brand building, Corporate Design, Corporate Identity
- Developing, conducting field research, expert and user interviews, nationwide usability tests in the mobile laboratory.
- UX, Interaction and UI Design, Visual Design.
- Development of community features, drag-and-drop page editor, community chats and comments, video and sound editor, user, project, group management, multi-media galleries, theme streams…
- Coaching of the community editors in the creation of multimedia content.
Entertainment360 – Multimedia Community Concept In cooperation with Microsoft Switzerland AG, Ringier AG and Freeflow AG
- Researching trends in the areas of social media, user-generator, content and new technologies.
- Concept and design of pitch mock-ups and community features with a focus on products for creating multimedia content and reviews, tutorials on products and gaming.
VIVA Switzerland – Community - UX, Interaction and Visual Design of the Web 2.0 application
- Conception and design of community features, video logs, VJ features as well as expansion of the website through VJ profiles.
Fixed-term contract - The YOUME project was canceled
January 2006 – March 2007
Hybrid Designer
ThutundKnupp AG – now just undKnupp - Conception, development, planning of products, interior designs, office and shop design, trade fair construction and installations.
Thut Möbel AG, Lenovo, IBM, JP Lindberg, Müller Mode…
- Conception and development of corporate designs, communication tools, catalogs, packaging, and websites.
Customers: Microsoft, IBM, Emmi, Landolt Arbenz, Stuart Weitzman, Au Lac Immobilien
Team reduction due to the separation of business partners
June 2005 – December 2005
Designer
Scenic Design Coach – Freelance - Conceptualization, development, planning of products, interior designs, office and shop design, trade fair construction and installations.
Production and Construction Assistant Freelance - Construction of trade fair stands, event locations and exhibits
Internship Creation (6 Months) - Independent execution of several customer projects, from the design concept to detailed planning. Increase in project turnover by 200% through additional orders.
FIFA, Credit Suisse, Microsoft, Swissmen
Customers: Microsoft, CSS, SWISS international airlines, Nike,…
Fixed-term contract (Internship)
July 2003 – May 2005
Freelancer
Flausen.ch – Lecture series "Speak out your idea" (2005 – 2007) Cooperation Nulleserie.ch, 423.ch, Baumman-Grafikattelier
- Organization, supervision and speaker of the "Open-Mic" event for creatives in Zurich. 7 events with up to 200 spectators.
AKUA – Karls kühne Gassenshow, St. Triphon (2004) - Concept, construction, planning and production of the 12m high sea monster
- Close cooperation with all involved production managers, artists and skilled workers.
**PIT GREEN Microgolf** (2004 - now) - Concept and creation of a case for the digital marketing of future sports events taking into account new technologies such as Computer Vision and Tradeable Programatic Advertising as a submission to the NIKEplay Award 2004
- Design-Lead over all phases of product development for the adult toy PIT GREEN as well as related
Trade fair appearances, displays, suspencers, playgrounds, …
- Development of corporate design and brand appearance
- Research, shape studies, prototype construction, user tests
- Construction, tool making and production
- Active participation in distribution and sales
IMM cologne – D3 Design Talents (2004 – 2008) Collaboration 423.ch, rutan.de, attukoma.de and IMM international furniture fair Cologne
- Exhibition conception, curation, design of the D3 - D3 – Design Talents exhibition areas. Communication and event consulting.
- Concept, design, production of interactive installations over 4 years. N'Tisch, Chalk Walls, Type-Writer, Cave-Marker
- Organization, planning Flausen.ch goes IMM.
N’TISCH –Initiative (2004 – 2006) Own product in collaboration 423.ch and a23.de
PIT GREEN – Microgolf (2003 – 2021) Own product in collaboration 423.ch and rutan.de
- Concept and creation of a case for the digital marketing of future sports events taking into account new technologies such as Computer Vision and Tradeable Programatic Advertising as a submission to the NIKEplay Award 2004
- Design-Lead over all phases of product development for the adult toy PIT GREEN as well as related
Trade fair appearances, displays, suspencers, playgrounds, …
- Development of corporate design and brand appearance
June 2002 – June 2003
ICT Trainer – Teacher
BVS Freienbach Freienbach - Structuring and development of the curriculum. Project-related
- Conception and development of corporate designs, communication tools, catalogs, packaging and websites.
Limited-term project
April 2001 – May 2002
423 Freelance Experience Designer
O’Neal SB-JAM (2001 – 2002) Collaboration with Dani Costandache, Davos-Tourism, O’Neal
- Event concept, marketing concept and event branding
- Creation and programming of the Flash event community website and the event live video streaming portal.
- DTP of all advertising, communication and promotional resources
Bluewin Flysession – Snowboard In-Cityevent (2001 – 2002) In collaboration with Connectzone GmbH
- Event concept, marketing concept and event branding
- Creation and programming of the HTML event website
- DTP of all advertising, communication and promotional resources
Freelance Graphic and Web Designer - Creation of corporate design concepts, logo developments and communication resources.
- DTP and production management of printed materials.
- Concept, design, implementations or direction of smaller web appearances.
- Close collaborations with clients and external partners.
- Concept, design and co-programming of interactive installations
Tabu, MIKE imhof, Gecco-Style, Cecco-Torrenas,
Live Visual Artist – Optigger - Concept, motion graphics, video production for live video animations
- Installation of multi-screen live video performances in clubs and at events
Imaculix – Motion-Designer, Cutter, DVD producer - Creation of Storyboards and Visual Designs as Motion Concepts for Corporate Movies and Trailers.
- Cutting, Animation and Post-Production
- CD-Rom Authoring
Ascot Film GmbH, Erwin C. Dietrich, IBM, Flughafen Zürich,
April 1997 – March 2001
Web Designer – Head of the Design Unit
1) gravity websolutions – MMI SpinOff - Development of the agency's corporate design in collaboration with Ralph Rochol (Smart), creation of CI, communication tools, and style guide.
- Establishment, structuring, and management of the Design Unit. Customer consultation for CI development, web applications, and user interface design.
- Business analysis, conception, and design of Internet, intranet, and multimedia applications for banks, exchanges, and real estate companies.
- Developing and designing interactive user interfaces for CMS, RPM, and CRM applications and transaction management.
- Evaluation of new technologies and trends, as well as close collaboration with the development teams.
- Development of interactive multiscreen corporate presentations.
August 1998 – March 2000
- Business analysis, conception, and design of Internet applications for banks, exchanges, and real estate companies.
Eurex Exchange, Schmitt Bank, Intercity …
Customers: Deutsche Bank, SIX Swiss Exchange, Eurex Exchange, EEX European Energy Exchange, Chicago Board of Trade, Schmidt Bank, alaCasa …
Liquidation due to failed management buyout (DOT.com – Bubble)
November 1996 – April 2000
Freelancer focused on Web
Freelance Graphic & Web Designer - Creation of corporate design concepts, logo developments, and communication tools.
- DTP and production management of print matters.
- Conception, design, implementation or management of smaller web presences.
- Close collaborations with clients and external partners.
- Concept, design, and co-programming of interactive installations
Tabu, Bellow Zero, Connect Zone, Lumilight …
SB-JAM Davos (1998 – 2000) Collaboration with Dani Costandache, 423.ch, Davos-Tourism
- Event concept, marketing concept, and event branding
- Creation and programming of the Flash Event Community website and the Event Live Video Streaming portal.
- DTP of all advertising, communication, and promotional materials
Technical Director – ISA International Snowboard Association (1997 – 1999) - Establishment and management of the Bordercross and Slopestyle Department of the ISA. Development of training and education...
- Conception, planning, and construction management of international Snowboard Slopestyle and Bordercross World Cups
Professional Reorientation
Immigration to Switzerland
After leaving Germany and spending about 10 years studying Snow and Design Studies, exploring living in Austria and Italy, traveling through the rest of Europe, and visiting the United States, Canada, and Alaska, the love pushed me to Switzerland.
August 1983 – November 1996
Freelancer & Creative-Vagabond
Opinion Leader (Duotone, Matador, Airwalk, Ortofox, Level, Arnett) (1992 – 2002) - Close collaboration with developers, marketers, and sales during brand building
- Co-organization and execution of promotion and snowboard test tours throughout the Alps (DE, AT, CH, FR)
- Participation and involvement in film and photo shoots
Doutone (F2), Matador, Airwalk, Arnette, Level
TUBE Pipe and Funpark Constrictions (1992 – 2002) - Business management, project management, acquisition
- Analysis of slope frequency, terrain structures, and environmental influences
- Concept, planning, construction, and management of halfpipes and snowsport parks
- Concept, planning, and execution of snowsport events
Kaunertal (AT), Oberstdorf (DE), Davos (CH), Livigno (IT) …
ISF International Snowboard Federation, FIS International Federation Ski, Pistenbully, Zaug, Burton
Trend Scout (1992 – 1996) Model and Action Actor (1991 – 1996) - Studio model for fashion, live-style shooting
- Action actor for film and photo shoots at locations such as the European Alps, Alaska, USA, Canada
Secret Island - Feature film, Jamiroquai (lightning years), Tatort, Higher-Grounds, Level, Philip Morrison …
Production Assistant and Location Scout (1992 – 1995) - Location scouting, on-site clarifications, ..
- Cooperation with guides, local authorities, …
- Equipment organization, transport …
- Contributing to storyboards, scripts and
B3 Bavarian Television, Heliventures, Photographers
Snowboard Designer (1992 – 1996) - Concept, draft, design, and DTP for snowboard designs, brand and product logos, and textiles.
- Prototyping of freeride snowboards and bindings
Doutone, F2, Jester, JML, Niedecker, Salomon, Harvest, Clissade, Crap
Shop Designer (1989 – 1994) - Concept, draft, planning, and production management for snowboard and graffiti wear shops
Rail-Slide (Darmstadt DE), Carpe-Diem (Pforzheim DE ), Garage (Stuben AT), Nastarophie Potsdam (Limburg DE)
Snowboard Instructor – DSDV Teaching Team (1989 - 1993) Graphic and Digital Design (1986 – ) - Designing and creating a case for the digital marketing of future sports events, taking into account new technologies such as Computer Vision and Tradable Programmatic Advertising as a submission for the NIKEplay Award 2004
- Design lead over all phases of product development for the adult toy PIT GREEN and related
Trade show appearances, displays, suspenders, playgrounds, …
- Development of corporate design and brand appearance
- Research, form studies, prototype construction, user tests
- Construction, tool making and production
- Active participation in distribution and sales
Private, SME, companies, shops, graffiti wear producers
Draftsman and Architecture Visualization (1983 – 1991) Graffiti & Street Artist (1983 – ) © 2025 Matze Lenz. All rights reserved. Imprint