Systems That Scale, Teams That Thrive

Hello AirConsole Team!

I'm Matze Lenz, a Senior UX/UI Designer who's spent 23+ years turning chaos into clarity—building design systems that scale, crafting experiences that delight, and leading teams through complexity. You're scaling in-car gaming globally. I've built systems that grow without breaking.

Selected Projects

Gamingfication × Automotive × Systems Thinking

What I've learned: Multi-platform consistency requires design systems with clear patterns. Gaming UX needs instant feedback. Safety-critical interfaces demand rigorous testing.

The Dream of Flying

An Immersive Aviation Experience for SWISS

Streamlining Customization & Collaboration

How a adobe XD template helped us

A way to increase conversation

Inspire and challenge the audience

How I Work

Systems First, Details Always

I build foundations that scale—then obsess over every pixel, interaction, and edge case.

Design Systems: Token-based architectures that adapt across platforms (built systems for banking, automotive, SaaS)
Multi-Platform Fluency: iOS, Android, Web, IVI—I prototype in ProtoPie and validate with users
Research-Driven: Every design decision needs evidence (eyeQuiz increased conversions by 88% through iterative testing)
Gaming Mindset: Instant feedback, physics engines, gesture controls—I've built games that engaged 6000+ players

I don't just design interfaces. I architect systems that teams can build on.

What I Bring

23+ Years Solving Complex Problems

From first Swiss social platform to Mercedes-Benz interactive gaming to banking design systems—I've navigated every stage of product maturity.

Safety-Critical Experience: Designed emergency response UX for Swiss Automobile Club (ACS Notruf App)—where every tap could save a life.

Automotive Prototyping: Built ProtoPie prototypes for PXL Vision (SwissID, Salt, Mobility identity verification)—the same tool you may used before.

Gaming Passion: Created phone-as-controller experiences (EyeCatch), Kinect gesture games (SWISS Simulator), dual-screen iPad games (eyeQuiz for Mercedes-Benz), iOS/Android games with physics engines (Sprüngli Tower Game).

My goal at AirConsole: Help you scale design excellence across every platform—from Mercedes C-Class to VW ID.7 to next-gen Android Auto/ Automotive OS integrations.

What You Get

Immediate Impact, Long-Term Foundation

You're scaling fast. I bring structure without slowing you down.

Design Leadership: I can establish design patterns, run reviews, and mentor junior designers while shipping fast
Multi-Platform Consistency: I've built token-based design systems that work across iOS, Android, and Web—ready for IVI
Safety-First IVI Expertise: I understand driver distraction guidelines and have designed in high risk and fraud contexts
Startup Velocity: I've worked in agencies, startups, scale-ups, and freelance—I know when to move fast and when to build right

What Excites Me

Building the Future of In-Car Entertainment

You're not just making games. You're defining a new category.

Why AirConsole: You've proven the concept with 8M+ users. Now comes the hard part—scaling design across OEMs, platforms, and markets while maintaining quality. That's where systems thinking wins.

I want to be part of the team that makes AirConsole the standard for in-car multiplayer gaming—with design that feels native everywhere.

If You Think the Same Way…