From the first Swiss social platform to the next EdTech revolution – Where curiosity meets creativity
Hello Sparkli team, let's talk about a design that empowers young learners to explore, discover, and create.
2007: YOUME.net – Switzerland's first social platform. Five years ago: an AI-powered identity verification that works in 30 seconds on any phone. Today: Sparkli. Each time, the same question drives me – how do we make the complex feel joyful for those discovering it for the first time?
With 25+ years of experience in design, I've learned that the best interfaces fade away, leaving only wonder and discovery.
Design that empowers curiosity, not just entertains.
Selected Projects
Work that shows how I think
From interactive installations to identity verification, gamified learning tools to accessible design for seniors – I create experiences that make technology feel human, joyful, and empowering.
How I work
Creative direction meets rapid iteration
I blend strategic thinking with hands-on execution, always keeping the learner at the center of every decision.
- GenAI-ready: I adopt emerging creative tools quickly – from sensor-based installations to physics engines, and now GenAI workflows
- Storytelling through interaction: I design experiences where learners discover meaning through play, not just consumption
- Collaborative by nature: Best work happens in cross-functional teams where design, engineering, and pedagogy speak the same language
I work where clarity meets curiosity – fast, iterative, close to impact.
What I bring
Pioneering mindset meets proven craft
I've been there when platforms were new – and I know how to make the unfamiliar feel effortless.
I bring deep experience in building for diverse audiences: from Switzerland's first social platform (YOUME.net) to identity verification for millions (PXL Vision, SwissID), from accessible design for seniors to gamified experiences for trade shows.
I master Figma, Adobe CC (Illustrator, After Effects, Photoshop), and ProtoPie for advanced prototyping. Motion design, visual storytelling, and design systems are part of my daily craft.
I thrive in environments where innovation meets education – where we build not just products, but experiences that spark wonder.
My goal is to help Sparkli create a creative universe where young learners don't just use AI – they play, discover, and create with it.
What you get
A creative partner who bridges vision and execution
You get someone who translates "empowering young learners" into interfaces, avatars, feedback systems, and visual identity that feels Sparkli-native from day one.
- A creative director who can prototype in Figma, animate in After Effects, and collaborate with engineers in their language
- Someone who's built platforms from scratch and knows the difference between a feature and an experience
- A team player who thrives on-site in Zürich, bringing 25+ years of craft without the ego
What excites me
Building where curiosity meets technology
I'm excited to join a team that's pioneering EdTech in Switzerland – where "empowering young learners" isn't a tagline, but the mission.
I thrive in environments where craft matters, where quality and polish are non-negotiable, and where we're building something that makes a real difference. Sparkli's blend of storytelling, gamification, and AI feels like exactly where I want to contribute.
If you think the same way…
Then let's shape the future of learning together
Design isn't just about what it looks like. It's about what it unlocks.
I believe the best EdTech doesn't teach – it empowers learners to discover on their own. If that resonates with you, let's talk.
Thanks for reading
Ready for a conversation?
Thank you for your time! Matze
Collaborate
… SOON
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